Adsterra Case Study


Let’s begin with the truth that this supply is restricted to Android. So we have to defend ourselves from pointless site visitors from the very starting by excluding inappropriate variations of Android.

I made a decision to run the supply with the CPM mannequin with a $zero.05 bid. This can be a fairly dangerous determination as a result of we should be conscious that there’s a lot of site visitors in India, so we have to set a restrict on the variety of impressions that we get per day. That is essential so as to rapidly reply to adjustments within the quantity of site visitors and, if mandatory, make adjustments within the marketing campaign to extend its CR.

Let me remind you that India is a multilingual nation, subsequently you must set targets so as to have an effect on the utmost variety of customers. (Totally different languages are spoken in India relying on the state. Not everybody understands English and Hindi)


In my final SB case examine, I talked in regards to the significance of choosing the proper creatives. On this marketing campaign, I made a decision to make use of deceptive creatives, which, primarily based on my check campaigns, carried out very properly.

To start with, it’s price saying that I needed to hit all site visitors without delay, each mainstream and grownup. I made a decision to not use grownup creatives, this time I used pictures of lovely Indian women and tempting headlines, saying that this app will assist you to discover your love.

You’ll be able to go additional and make creatives with a random Indian cellphone quantity and a photograph of a magnificence, however cowl the previous couple of digits, so it could appear like “obtain the app and see the complete quantity.”

I’m telling you, all of it works nice, even contemplating that that is the only variation of the SB format. The good issues begin with managed campaigns.

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